The Cyber Shop and Direct Marketing Essay Example for Free

The Cyber Shop and Direct Marketing Essay With the never-ending possibilities of new inventions and innovations in the field of communication technology, much is expected in the future especially in the ever-increasing complex needs of clients and customers of different social segment from service and product providers (Appelbaum et al, 1998). The complex and demanding needs of the information age man will push creative and intellectual minds to continue their quest of improving the available convenient lifestyle of man. As the Vice President of the company, it would be best to choose the direct marketing strategy of Dell Computer because their model excellently illustrates the CSDM business transaction system as a direct marketing company, without distributors or agents that markets its products through the cyber shop. The Cyber Shop and Direct Marketing (CSDM) is a designed virtual trading system operation for the simultaneous practice of operating business transactions via cyber shop and direct marketing. It operates by combining the actual sales through the Cyber Shop and the logistic system through the Direct Marketing. The company will implement a virtual operating system that is directly employed and utilized by other companies like Dell Inc in the transaction mode of the company (Burnes, 1996). In using this model, customers purchase a product unit through the website by using direct online orders and purchases and enjoy the delivery services offered by the company. CSDM is different from that of the traditional purchase system flow wherein customers could not reach the source company directly. Direct reaction and simplified purchase for consumer, direct sell, direct service, and direct support from vendor; these are just a few of the common terms and concepts linked with cyber shop business transaction and direct marketing strategy in the advances in communication technology.